My name's Dave and I love problems.

What I Do

I help teams zero in on product goals, lower risk by testing assumptions, and move a product to market with speed and efficiency.

How I Do It

A process that balances user testing with nimble production and rapid iterations. I help teams avoid feature creep by reenforcing and validating product goals throughout the design and production process.

Why I Do It

Because I love solving problems and I love helping people. Experimenting with ideas, working with users and stakeholders, and pushing products to market allow me to fulfill those two things.

User-centered design means working with your users all throughout the project.

Donald Norman